Instagram Stories is great for event planners to promote their events in a fun and interactive way. This feature lets them share photos and videos for 24 hours, which is perfect for sharing updates. Here are some of the best ways for event planners to use Instagram stories to grab attention and connect with the audience.
Behind-the-Scenes Looks
Event planners can share videos or photos of behind-the-scenes moments. These could include placements of decor, food preparation, or performance rehearsal. Sharing these moments keeps the audience up-to-date and builds excitement as the event gets closer.
Countdowns and Reminders
Using the countdown sticker in Instagram Stories is an excellent way for planners to remind their followers about the event date. It builds anticipation and keeps the event fresh in their minds. Reminders can be about when to buy tickets, special announcements, or the day of the event.
Live Updates During Events
Instagram Stories is perfect for live updates during an event. Planners can post performances, speeches, or audience reactions. Live coverage allows followers to feel part of the event, even if they aren’t physically present. Live content makes the event feel more real and exciting.
Interactive Polls and Q&A
Event organizers also use polls or Q&A stickers on Instagram stories to talk with their audience. This could be “what the audience wants to see at the event” or “answering questions about the details.” Continuous interaction keeps followers engaged and gives organizers important information about their followers.
Highlighting Sponsors or Partners
Instagram Stories can also be used to spotlight sponsors or partners. This helps fulfill agreements with sponsors and exposes them to a larger audience. The stories can tag the sponsors’ Instagram accounts to increase visibility and appreciation for them.
User-Generated Content and Reviews
Event planners can encourage attendees to share their experiences and tag the event’s Instagram page. This user-generated content serves as testimonials and can convince future attendees. Evidence shows that user-generated content is 35% more likely to be remembered than other content.
Teasers for Upcoming Events
After an event, planners can use the excitement created through Instagram Stories to spark interest in future events. They share small previews or make announcements about upcoming activities to keep their audience engaged, curious, and eager to participate in what’s coming next.
Conclusion
Instagram Stories provides event planners endless opportunities to engage with their audience and make events memorable. With features and interactive tools, Instagram Stories allows planners to connect with followers meaningfully. It can elevate event promotion and leave a lasting impact when used effectively.